Project Helix: Xbox CEO talks about a "family of devices," not a console
In brief
At gamescom 2026, Xbox CEO Asha Sharma spoke of Project Helix as a "family of devices" rather than a single console, suggesting that Microsoft is aiming to bring PC and consoles together under one unified ecosystem. Details remain scarce, but this plural approach marks a turning point in the strategy for the next Xbox generation.
At gamescom 2026, Xbox CEO Asha Sharma used a plural in front of the BBC that changes how we read the next generation. She was asked whether Project Helix would be disc-drive-free. She dodged, then let slip that her teams are working "on a great next generation and a great family of devices for Helix."
A family of devices, then, not a console. Microsoft has never put that plural in writing: the phrase only appears in the video interview the BBC published on August 28. Xbox has already sold two models in parallel, Series S and Series X; the novelty here is the PC entering the equation.
What Microsoft had already written
The March 11 Xbox Wire post, signed by Jason Ronald, remains the only official source. It refers to Helix in the singular, "our next-generation first-party console," "designed to play your Xbox console and PC games," and promises "alpha versions of the hardware to developers beginning in 2027." Sharma added nothing about the date or the price.
The word affordability raises eyebrows
She believes "all of the industry needs to start to innovate on affordability and efficiency," something Xbox "has never had to do." Yet Microsoft raised the price of the Series S and X on August 1, by $100 on the 512 GB model and $150 on the 1 TB model, citing memory costs that have more than 2.5x'd. The Series S 512 GB now lists at $499.99 and the Series X 1 TB at $799.99. She calls the moment a "Rampocalypse." Promising affordability while hardware prices climb remains a gamble: it will be judged on the price tags.
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Frequently asked questions
Will Project Helix be a traditional console?
When will developers be able to test Project Helix?
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Will Project Helix have a disc drive?
Key takeaways
- Project Helix won't just be a console, but a family of devices spanning consoles and PC
- Microsoft will send alpha versions to developers in 2027, according to the official March announcement
- Asha Sharma emphasizes pricing accessibility, yet Series S and X prices just went up by $100 to $150
- Xbox claims it has never had to innovate on pricing efficiency, a dubious statement given the recent price hikes
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