Mr Trippy: the announcement trailer reveals the ice cream dealer's double life

The announcement trailer for Mr Trippy sets the tone in just a few seconds: an ice cream truck hiding, beneath its tubs of sorbet, a thriving little drug business. No detailed gameplay on the menu here, but an atmosphere that clearly displays its grotesque intentions.

The video strings together visual winks between the pop, pastel imagery of Italian ice cream and a murkier aesthetic, in the style of urban trafficking. You can sense the general tone of the game: full-blown dark comedy, where the player navigates between two lives, that of the upstanding shopkeeper and that of the neighborhood kingpin. The trailer bets on this contrast rather than on a mechanical demonstration.

It's impossible for now to compare this with a previous trailer: this is the very first public look at the game, with no gameplay reveal or prior leak to put into perspective. Silver Lining Interactive and its subsidiary Silver Bullet are therefore starting from a blank page on the communications side, which explains the choice of an announcement trailer focused on tone rather than on game systems - territory, money laundering, or fleeing from the cops, all detailed in the Steam description but not really shown on screen.

No release date has been announced at this time. The game is planned for PC via Steam, with no launch window specified nor any announcement of a next step (demo, showcase, or early access). For details on the mechanics and studio background, see our dedicated articles on the game's announcement and the presentation of Silver Bullet.