What was shown in the IKEA-Xbox teaser?

Two objects: a green cushion shaped like the directional pad of an Xbox controller (a black version also seems to exist) and a lit-up element whose shape suggests an oversized analog stick, likely a stool according to press analyses.

When and where will the full collection be unveiled?

On August 26, 2026, at gamescom in Cologne, on the show's opening day. It is also Xbox's 25th anniversary, which is no coincidence.

Has IKEA worked with video games before?

Yes, the Swedish retailer launched BRÄNNBOLL in 2024, a range of about twenty items including a folding table capable of hiding a PC tower. But this new collaboration is different: it draws directly from iconic objects rather than gaming posture.

How much will this collection cost and when will it go on sale?

No information on prices, release dates, or the number of items has been announced. Everything will be revealed on August 26 during the official presentation.

Xbox and IKEA are teaming up on furniture, see you on August 26

The visual is understated: the IKEA and Xbox logos side by side, a living room lit in green, a controller in the foreground and a lit-up sign that reads "GAME ON 26.08.26". On August 18, the two brands confirmed they are preparing a joint furniture and accessories collection, with details to be revealed on August 26, the opening day of gamescom in Cologne.

Green cushion shaped like an Xbox controller D-pad, in front of a glowing object shaped like an analog stick — The second teaser visual: a cushion shaped like a directional pad, and a lit-up object shaped like an analog stick. Credit: IKEA / Xbox

What the teaser reveals

Just two objects. A green cushion shaped like the directional pad of an Xbox controller — a black variant seems to exist as well. And a second item, illuminated, whose silhouette evokes an enlarged analog stick; several outlets see it as a stool, though IKEA hasn't confirmed anything.

No price, no release date, no number of items: everything is being saved for August 26.

Why it matters

This isn't IKEA's first step into video games. The Swedish retailer had launched the BRÄNNBOLL range in 2024, around twenty items built around a foldable table able to conceal a PC tower. The difference this time is that the furniture draws directly from a specific object rather than a gaming posture.

The timing is no coincidence: Xbox is celebrating its 25th anniversary this year, against a backdrop of price hikes and layoffs. Selling cushions won't replace a game announcement, but Microsoft is occupying Hall 7 at gamescom with 25 playable titles and 140 gaming stations.